Hyderabad: In the last few years, protein has become part of the popular zeitgeist as public health specialists and nutritionists urge Indians to include good quality protein in their diet to fight the metabolic crisis characterized by the rising incidence of diabetes, hypertension and NCDs such as chronic heart and kidney ailments. The urgency in their pleas for increased daily protein intake is due to studies that indicate widespread protein deficiency. The Indian Marketing Research Burea
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