As Malaysia hosted the ASEAN Tourism Forum (ATF) for the seventh time, its concurrent ASEAN Travel Exchange (TRAVEX) attracted a significant turnout for 2025. Held from 15th to 17th January, TRAVEX was attended by 221 sellers and 323 buyers from at least 42 countries. The event served as a crucial platform which highlighted Malaysia's tourism during its ASEAN Chairmanship, building momentum towards Visit Malaysia 2026. TRAVEX likewise marked Malaysia's return to hosting the event after
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