business as deposit rates fall banks turn to innovation to woo savers and stay competitive

As Deposit Rates Fall, Banks Turn To Innovation To Woo Savers And Stay Competitive

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With interest rates declining, banks face the challenge of attracting deposits. Experts suggest innovative products like fixed deposit-linked credit cards and sweep-in deposits are crucial. Younger savers are shifting to capital market products, while senior citizens favour government schemes. Banks are already adapting, but further rate cuts will necessitate more competitive offerings to retain depositors.