business hausla hai toh ho jayega kotak s brand reboot bets on audacity

Hausla Hai Toh Ho Jayega: Kotak's Brand Reboot Bets On Audacity

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Historically, Kotak Mahindra Bank was the first choice for India's SMEs. It was a bank that understood the ambition behind the balance sheet. Today, Indians are more aspirational and audacious than ever. They need a partner who believes in their big, bold dreams, its CMO Rohit Bhasin said.