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clothes maketh the fan why india s concert boom is music to apparel startups ears

Clothes Maketh The Fan: Why India's Concert Boom Is Music To Apparel Startups' Ears

73 days   👁 16

From limited-edition band tees to streetwear collaborations, brands are leveraging concerts by the likes of Coldplay, Ed Sheeran and Diljit Dosanjh to tap into fan-driven spending, cashing in on the cultural moment.

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