Samoa is quickly becoming a must-visit destination for 2025, with a surge in European visitors and exciting new developments. The Samoa Tourism Authority (STA) European office reports a 45.4 percent rise in European arrivals for July-September 2024 compared to 2023, making Europe one of Samoa's top-performing long-haul markets. This growth contributed to a total of 50,830 arrivals for the quarter, reinforcing Samoa's appeal as a unique and unforgettable Pacific destination. Samoa's crui
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