Bollywood Riding High On Franchise Frenzy

mixed bollywood riding high on franchise frenzy

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There are 30 franchises in the works at the moment and another 50 in various stages of scripting. Together, they make up 30% of the industrys revenue-generating pie, said producer N R Pasricha, who has just registered Ziddi 2 and Arjun Pandit 2 following the successes of the first productions

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